Client:
NEW ROOTS FARM
Project:
Branding | Logo Design | Collateral Design / Print
New Roots Farm is based out of West River, Maryland and is owned and operated by Sarah Campbell. They focus on sustainably raised pasture based meats. Because happy animals taste better.
LOGO
The goal for New Roots Farm's brand was to create something clean, simple, and fresh, a little rustic yet still elegant.
New Roots Farm's focus is on happy animals so we incorporated them into the logo icon. We created the roots spreading out deep across the farm, they also emulate the rolling hills of the farm land. The barn was inspired by one on the farm, and stars and moon were a nod at Sarah's past business.
I got a chance to visit the farm, Sarah, and all the animals!
coLlateral
We designed / printed some business cards and meat CSA postcards for New Roots Farm.
Holding a lamb... for creative research. Violet, the Farm dog.
Sarah graciously took the time to write a few words on her experience working with us.
“The experience was great—Jesse listens really well and totally got my vision. He understood what I was looking for stylistically and how the logo would reflect the business.
Having a new logo and brand has given people something to recognize and opportunities to build a brand. My business is new so it’s important to have something people can recognize and love as much as they love the product.
The logo is clean, simple and catches your eye. Also, everyone who sees it says “that is totally you!” because the logo reflects both my personality and the business. ”
