Client
PATHFINDERS / Chick-fil-a Kent island
Project:
Branding | Logo Design | Collateral / PRINT | WEB
Pathfinders is Chick-Fil-A Kent Island’s 30 month leadership development program. Where participants learn advanced business skills, work alongside of Chick-fil-A Kent Island’s Owner / Operator, Chris David, and have real responsibility and influence in a 6 million dollar business. They came to us needing a brand and image that attracted a college-grad aged audience and showed the appeal of a carrier in the cooperate restaurant industry. Another challenge was the created brand needed to work seamlessly with the Chick-Fil-A branding but still have its own distinct identity.
Logo
The Pathfinders logo icon captures the boldness, strength and weight of “forging a path”. The triangle shape in the design has stacks inside of it that symbolizes growth and moving up and forward which ties to the leadership program of improving yourself and your career. It also can be viewed as forging a path against the grain with the triangle cutting through the horizontal lines (resistors), representing creating your own way or a wake for others to follow. The patterned background hints at a topographical map furthering the adventure feel and creating your own path idea.
COLOR
The goal for Pathfinders color pallet is to have a professional, sophisticated, yet adventurous color pallet that works well and looks good next to the Chick-Fil-A branding while still being unique. We used a navy blue for the main color. Along with a light gray as a secondary color for the logo. The secondary colors tie to the Chick-Fil-A branding and allow us to use the Pathfinders logo seamlessly with the branding as well as gives us a secondary color to add some pop into the branded pieces.
